The GSM Association has coordinated 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone among others to create the “Mobile Broadband service mark.” It’s a logo designed to let consumers know the item they’re using/seeing on the shelf in a store is a ready-to-run mobile internet device.
The GSMA said the Mobile Broadband service mark (right), incorporates HSPA (High Speed Packet Access), HSPA Evolved and LTE (Long Term Evolution). Laptops with the new mark will support speeds of at least 3.6Mbps. The technical specification states that 3.6Mbps is required, and that 7.2Mbps is recommended, but the mark will always look the same.
The GSM Association plans to spend more than $1 billion promoting a Mobile Broadband service mark to signify that their gear is GSM compatibile, delivering “a compelling alternative to Wi-Fi.”
Apple and Intel are not joining this party. Apple’s iPhone includes Wi-Fi while Intel is a leading proponent of both WiMax and Wi-Fi, often considered competitors to cellular wireless services.
Pocket-lint: Mobile Broadband get a logo.